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Morning Brief · Thursday, January 1

Good morning, Marcus.

3 deals need attention today. 12 new leads overnight. 2 vehicles overdue in reconditioning.

Three financing approvals expire today, two trucks are overpriced, and eight buyers are showing unusually high intent. Estimated opportunity: $4,420.

Gross today (proj.)

$18,420

+12%

Active deals

24

+3

New leads (24h)

12

+4

Avg days to sale

31

-2

Priorities

What needs you today

KA

2019 Toyota RAV4 — Ken Alvarez

Financing

Financing approval expires today at 5:00pm. Suggest calling before noon.

Due 5:00pm
PS

2021 Ford F-150 — Priya Shah

Trade-in

Trade appraisal pending. Photos uploaded 14 hours ago.

Due today
DM

2018 Honda Civic — Diego Molina

Follow-up

Waiting on down payment confirmation. Last contact 2 days ago.

Overdue

Owner nudge

Where to focus first

Two aging trucks are eating your gross.

The 2019 Ram 1500 (67 days) and 2020 Silverado (58 days) are $2,340 below market. A $500 price drop today gets them re-indexed on Autotrader by tomorrow.

Open Profit Finder →

Inventory

On the lot

VehicleDaysCostStatus

2022 Toyota Camry SE

VIN · JT3HP10V6R0104521

8

$21,400

Front line

2021 Ford F-150 XLT

VIN · 1FTFW1E58MFA23984

22

$32,900

Ready

2022 Tesla Model 3

VIN · 5YJ3E1EA7NF187342

44

$28,750

Recon

2019 Honda Civic LX

VIN · 2HGFC2F58KH512339

61

$14,200

Aged